Professional Education

BA in Communication Arts (B.A.)

Core Courses (51 Credits)

 Core Courses (51 Credits)


ICA 111 Introduction to Communication (3)

This course introduces students to communication as a process and its applications in various modern contexts such as interpersonal, group, organizational and mass communication. The course will focus on understanding the principles underlying communication behavior and the factors affecting the effectiveness of communication in modern contexts. Students will be asked to explore, question, and understand the world through communication.


ICA 120 Intercultural Communication (3)

This course explores the role of communication in understanding, accepting, and appreciating cultural differences. Students in this course will understand that culture includes not only issues of nationality, ethnicity, and race, but also gender, socioeconomic status, religion, age, etc. Through the use of co-cultural, cross-cultural, and intercultural examples, students will explore how communication is a key component of bridging cultural differences.


ICA 121 Introduction to Mass Media (3)

This course introduces students to the different types of mass media, including include print, broadcast, electronic and other modern forms of mass media. Students will examine the role, structure, process, impacts, effects, and ethics of mass media in modern society.


ICA 211 Effective Public Speaking (3)

This course is a practical course in the principles of public speaking. Its emphasis is on message organization, reasoning with evidence, and delivery skills. The basic principles are creatively applied in a variety of formal and informal public speaking situations.


ICA 215 Communication Planning and Management (3)

This course introduces students to the principles and processes of systematic communication planning and evaluation from a communication theory and research perspective. Students will leave this class having created a communication plan.


ICA 221 Communication and Persuasion (3)

This course examines the modern process of communication in changing human thinking, beliefs, attitudes, and behaviors. Students will explore the persuasiveness of discursive and non-discursive communication through the analysis of contemporary persuasion problems. Sites for students’ investigation include organizational, mediated, political, and movement messages.


ICA 235 Communication Theory      (3)

This course identifies the purpose, history, and application of key social and rhetorical theories of communication. Students will seek to understand issues of epistemology, ontology, and axiology when discussing the goals and methods related to relevant communication theories.


ICA 314 Communication Research Methods (3)

This course examines the process and design of various quantitative and qualitative communication research methodologies. Students will gain experience in asking significant questions about communication and using systematic methods to find answers.


Major Requirements (30 credits)

Major Requirements (30 credits)


ICA 310 Visual Communication (3)

This course provides an introduction on how to use photos, videos, and images to communicate. Emphasis is on the use of photos, videos, and images for communicative purposes. Students will create visual communication pieces as part of the course.


ICA 311 Writing for Communication Professions (3)

This course studies the written organization and operation of various media pieces, such as public service announcements, press releases, broadcast news segments, advertisements, etc. Emphasis is on clear writing and correct format of media pieces.


ICA 312 Image and Reputation Management (3)

This course investigates the concepts and theories related to image and reputation management. Emphasis is on the application of image and reputation management in building credibility for and loyalty toward organizations. Students will also analyze situational factors affecting image and reputation management.


ICA 321 Media Planning and Buying (3)

This course studies the strategy, techniques, and problems of planning and buying media. Students will learn to use syndicated sources of media information.


ICA 322 Message Analysis (3)

This course examines the classical and contemporary models for analysis of messages. The course discusses the techniques applicable to a variety of basic message types in modern contexts. Students will obtain practice in message analysis. Students will learn to use media and information literacy for their written analysis.


ICA 326 Communication Laws, Ethics and Professionalism (3)

This course examines laws, ethics, and professionalism as they relate to the field of communication. Emphasis is placed on the study of judicial and legal regulation of media and commercial speech as well as professional codes of ethics in the communication field. Case studies are used to help students grapple with course content.


ICA 411 Leadership Communication (3)

This course promotes leadership development through the study of leadership theory and practical application. The course focuses on building leadership competencies in multicultural environments. Mentoring, problem-solving, and influence strategies are practiced to bring about community and organizational change.


ICA 414 Communication and Conflict (3)

This course examines the communication dynamics involved in managing various types of conflicts and negotiation situations. Students will examine theory and strategies related to conflict management and negotiation through the use of case studies and role-play situations. The ethics of conflict resolution and negotiation are also addressed.


ICA 421 Communication and Campaigning (3)

This course studies the theories, practices, and stra-tegies of persuasion, planning, and management in campaign situations, such as political, religious, informational, fundraising, advertising, etc. Students may participate in local, national, or international campaigns, or do an in-depth research paper.


ICA 429 Seminar in Communication (3)

This course provides students with the opportunity to critically examine current theories, research, and issues in communication through discussions with industry leaders.


Major Electives (30 credits)

Major Electives (30 credits)


ICA 316 Media and Society (3)

This course examines the interrelationship between mass media and society. Students will examine the uses, functions, roles, and responsibilities associated with the goods and services of mass media. Emphasis is placed on media literacy and professional ethics of both public and community media.


ICA 319 Publicity Design      (3)

This course studies the creative and practical aspects of how to design messages for publicity purposes. Stress is placed on the art direction of publicity messages. Students will examine the typography, layout, and design of print and electronic media through the design flow for electronic and new media systems. It emphasizes media for publicity purposes. The course includes the creation of publicity materials.


ICA 329 Communication and Development (3)

This course examines the development, structure, and roles of communication and mass communication systems in social well-being, urbanization, and nation-building to support the national plan in socioeconomic, political, educational, and public health progress. The class also explores the effects, uses and functions, roles, responsibilities, and ethics associated with the use of mass media in development.


ICA 333 Speaking in Mediated Contexts (3)

This is a practical course on the principles of spoken mediated communication. Students will obtain practice in reading broadcast news, being an MC, running press conferences, etc.


ICA 335 Event Planning (3)

This is a practical course where students will use the techniques and processes of event planning to plan an actual event. The actual planning, designing, coordinating, promoting, and evaluating of events are emphasized. Types of events used by the communication industry and connecting events to communication goals are also discussed.


ICA 337 Brand Communication (3)

This course introduces students to the theories and techniques used in integrated branding communication in various settings. Students will examine how to build brands and how to do brand positioning, as well as rebranding and refreshing brands. Students will also explore how to use a communication plan to accomplish the goals of branding activities.


ICA 338 Training and Development (3)

This course provides students with an opportunity to learn how to design communication training and development programs beginning with the needs assessment and continuing through to the evaluation phase. Adult learning theory, connecting training to goals, and making use of information technology tools for training purposes are also emphasized. Actual skills in helping others improve their communication ability are developed through practice.


ICA 339 Digital Media (3)

This course studies the process of digital media and its impact on society and culture. Emphasis is place on the characteristics and requirements of digital media for various uses relating to trust, credibility, and accountability. The evolution of digital media, convergence of technology, citizen journalism, and other user-generated media are also explored in this course.


ICA 413 Issues and Crisis Management (3)

This course examines the role of communication in crisis and issue management and intervention. Students will practice the strategies and tactics needed in handling and managing issue and crisis situations through the use of case studies and current events.


ICA 423 Advanced Writing for Communication Professions (3)

This course has students practice specialized writing relevant to strategic communication in contexts such as advertising, blogs, press releases, reviews, briefings, etc. The course will be project based, requiring research to complete a portfolio.


ICA 427 Special Topics in Communication (3)

The course examines a communication or media topic of interest to both students and faculty. The topic will vary from semester to semester.


ICA 430 Cooperative Education (3)

The study of actual working processes in a real-world establishment in the capacity of an employee to prepare the student for future careers in the most systemic manner possible. The student will be assigned to a full-time position at an establishment for a minimum period of one educational term or sixteen weeks. The job is one of quality that offers the possibility of relevant work-integrated learning or project-based learning and contributes to the benefit of the entity. The student will be evaluated on their performance by the faculty and the establishment. As well, the student will be required to deliver a report summarizing their performance following the conclusion of their cooperative education work assignment.


ICA 445 Practicum in Communication (3)

This course provides students with the opportunity to apply theories and skills developed in the major by producing a real-life communication project. Students should leave this class with a portfolio of their work.


ICA 490 Independent Study (3)

This is a course of individualized study under faculty supervision. The completion of a project is required.


ICO 301 Pre-Cooperative Education (3)

The study of concepts behind the cooperative education system and the development of readiness and various capabilities, such as job application letter writing, employer screening, job interview techniques, communication skill improvement, personality, teamwork, organizational culture, creative thinking techniques, report writing, and presentation techniques, as well as entrepreneurial skills, recommended practices at work, and workplace safety.