Professional Education

BA in International Tourism Management Program (B.A.) (Start From 2011)

Prof. Foundation Courses (24 credits)

 

Professional Foundation Courses (24 credits)

ITM 121 Introduction to Tourism Industry (3)

This course provides an introduction to the concepts and elements of the tourism industry. Various types of tourism           resources and related industries, impacts and development of the tourism industry along with modern styles of tourism business are also explored. This course includes field trips.

 

ITM 122 Introduction to Lodging Business (3)

A study of the evolution and characteristics of various types of lodging business such as hotels and resorts including the management, functions, responsibilities and relationship between various departments in the lodging business. This course includes field trips.

 

ITM 211 Service Psychology (3)

This course explores the psychological concepts and theories related to the service industry; human relations for services and factors that influence the service satisfaction are explored. Applications of psychological theories to improve the service process are also investigated.

 

ITM 222 Cross Cultural Communication Skills (3)

This course explores the various forms of communication skills based on cultural differences with the aim to improve the students’ confidence and personality to achieve professionalism in the tourism industry. Skills studied include introducing oneself, social etiquettes, personality development, and public speaking skills.

 

ITM 223 Tourist Behavior (3)

This course explores the key factors influencing tourist behaviors, tourist decision making process, different tourist behaviors in various countries, regions, and cultures, and tourist behavior trends with the aim to develop the appropriate strategies to serve the demands of the tourists.

 

ITM 224 Human Resources Management    (3)

A study of human resource management concepts and practices in the tourism industry including manpower planning, recruitment and selection process, training and development of human resources, team working, performance evaluation, benefits and welfare management, incentive, workforce relation and related employment laws.

 

ITM 311 Laws and Professional Ethics for Tourism Industry (3)

This course aims to provide knowledge about law and regulations related to the tourism business including tax law, custom law, transportation law, and environmental law along with ethics of entrepreneurs in the tourism industry.

           

ITM 321 Information Technology for Tourism Industry (3)

This course provides knowledge about information technology system and database management related to the tourism business with the application of ready-made computer programs. The study is hands-on in the computer lab.

 

Major Requirements (30 credits)

Major Requirements (30 credits)

ITM 123 Introduction to Airline Business (3)

A study of the history and importance of the airline business along with knowledge of aerial geography, arrangement of timetable, ticketing, air fare calculation, passenger services, reservations, regulations of immigration and emigration, air cargo transportation, and international agreements related to the airline business; field trip are provided.

 

ITM 212 World Geography for Tourism (3)

This course provides the overview of Thailand and the Global geography, landscape characteristics, climate zones, and ethnic groups. The correlation between the geographical conditions and tourism management in both local and international tourism destinations especially in the natural-based destinations, historical destinations, and livelihoods are explored in order to effectively plan the tourism development accordingly.

 

ITM 213 Accounting and Financial Management for Tourism Business (3)

This course provides the general background of accounting principles for the purpose of planning, decision making, and controlling the tourism business operations to achieve the highest benefits for organizations. The study includes accounting database, internal financial control for good governance, business financial analysis, general knowledge about capital, cost-benefit analysis, breakeven point analysis, budgeting for profit and investment planning, and general knowledge about taxes for profit and operation planning in tourism business.

 

ITM 214 Sustainable Tourism (3)

A study of the sustainable tourism concept is investigated including principles of sustainable tourism management, tourism planning and development regarding the economic, cultural, and environmental impact, roles of government and private sectors in sustainable tourism development.  This course includes field trips.

 

ITM 221 Logistics for Tourism Industry (3)

This course explores the application of logistics knowledge in relating to cargo transportation and tourism products and services distribution, parcels and packages delivery, logistics insurance, logistics laws and regulations, demand responsive planning, information technology, and tourism proactive marketing strategy. This course includes field trips.

 

ITM 225 Tour Business Management and Operation (3)  

A study of the various forms of tourism activities and business both in the domestic and international market including tour management, tour agencies, MICE management, and other related business.          

ITM 322 Trends and Tourism Business Opportunities (3)

A study, analysis and discussion about trends and key issues in the tourism industry in order to explore the business opportunities, potential solutions, and strategies development to achieve the comparative advantages of tourism business.

                       

ITM 411 Marketing for Tourism Industry (3)

This course explores the unique characteristics of tourism products with the purpose to apply the marketing principles to the tourism business including market analysis, marketing planning, marketing strategies, and various techniques of marketing promotions.

 

ITM 412 Research for Tourism Industry (3)

A study of the process and benefits of research in the tourism industry including research question selection, research design, sampling, research methodology, data collection tools, data analysis by statistical software along with research in finding presentations for business development.

 

ITM 413 Seminar in Tourism (3)

This course explores various situations and issues in the tourism industry. Students have opportunities to invite experts in tourism related industries to share their experiences and valuable knowledge for the purpose of applying it to their future careers.

 

Major Electives (30 credits)

Major Electives (30 credits)

Students have to choose one of the 2 concentration tracks (15 credits) and 15 credits of chosen foreign language;

1) Creative Tourism Business Track

ITM 341 Creative Travel Planning and Organizing (3)

A study of principles and elements of tour organizing, process and techniques of tour planning, creative tour itinerary writing, marketing and public advertising. Students have opportunities to organize an actual tour for a real destination.

                                   

ITM 342 E-Business for Tourism Industry (3)

This course provides the background of E-business development with the supporting advancement of modern technology, electronic information exchanges, customer relation management along with business development through electronic media. The study will be hands-on in the computer lab.

 

ITM 343 Creative Tourism (3)

This course explores the meaning, concepts, and forms of creativity in tourism as a value adding element of the tourism business through case studies and field trips.

 

ITM 344 New Product Development in Tourism (3)

This course explores the market demands and trends as well as the business environment in order to identify the market opportunities for new products or business development in response to the market needs. Market survey and new product presentation to the tourism industry are also studied.

 

ITM 345 Entrepreneurship for Tourism Business   (3)

A study of roles, types, and characteristics of entrepreneurship including business planning, analysis, and business environment evaluation for both internal and external aspects along with the pathway and opportunities to become an entrepreneur in the tourism business. This course includes field trips.

 

2) Creative MICE Management Track

ITM 346 Introduction to MICE (3)

This course aims to provide the introduction to the meaning, importance, characteristics, forms, and differences between meeting, incentive, convention, and exhibition (MICE) business. Students also learn about the organizations relating to the MICE business along with the growing trends of the industry. This course includes field trips.

 

ITM 341 Creative Travel Planning and Organizing (3)

A study of principles and elements of tour organizing, process and techniques of tour planning, creative tour itinerary writing, marketing and public advertising. Students have opportunities to organize an actual tour for a real destination.

                       

ITM 347 Venue Management for MICE (3)

This course provides the criteria of venue selection, planning, budgeting, coordinating, and preparing the venue in response to the types of market target and meeting, incentive,   convention, and exhibition (MICE) activities. This course includes field trips.

 

ITM 348 MICE Logistics (3)

This course explores the significance of meeting, incentive, convention, and exhibition (MICE) logistics in order to facilitate the planning process of various events in MICE business. This course includes field trips.

 

ITM 349 Event Project Management (3)

This course provides the opportunities for students to apply the learned knowledge and skills in event management to actual planning, designing, coordinating, advertising, solving problems, and evaluating the event management through hands-on actual event management experience.